🌟 Founding 50: just 50 letters for Australian families

When your child’s world feels big, scary or sad… send in a thought-busting superhero!

Hairy Thought-Buster sends your child a real letter in the post, written just for them, to help them through what they’re facing, bust those pesky negative thoughts, and remind them how loved they are.

Order your letter, $50 AUD
  • 💛 Ideal for children aged 4–8
  • 📬 For Australian families, postage included
  • ✍️ Personally crafted with Hairy’s creator, Michelle Lowbeer
Hairy Thought-Buster beside a red letterbox, holding one of his letters A sample letter from Hairy Thought-Buster to a girl called Ruby, with its envelope and a sheet of Fluffies stickers
Five stars “This is absolutely beautifully written and just perfect for her. Thank you so much. I hope you keep doing this long term. After all, sometimes we could all use our own superhero cheering us on and reminding us just how special we are.” Brooke Cohen, parent
A sad young boy sitting alone

Little minds can carry big thoughts

Many children, especially those with anxiety, ADHD or autism, or those going through divorce, loss or big changes, quietly tell themselves things like:

“I’m not enough.”
“It’s my fault.”
“There’s something wrong with me.”

The early years are when children form their beliefs about who they are. Left alone, thoughts like these can stop them trying new things, make them pull away from friends, and even shape the adults they grow up to be.

But at just the right moment, they could hear:

  • 💖 You are loved just as you are.
  • 💖 It’s not your fault.
  • 💖 You’re not broken. You’re brilliant!
  • 💖 Your brain grows stronger every time you practise.

When a superhero believes in a child completely, it can change everything.

Hairy’s letters are for children who:

💛 Have big feelings or challenging behaviours

  • feel anxious, shy or overwhelmed
  • struggle with anger, defiance or meltdowns
  • don’t want to try new things

🧠 Are neurodivergent or have unique needs

  • are diagnosed with ADHD or autism
  • have a learning difficulty
  • live with a physical disability
  • feel like they don’t belong

🌈 Struggle with self-esteem or identity

  • say unkind things about themselves
  • don’t like their appearance
  • feel unsure of their gender or identity
  • feel like they’re not good enough

🏡 Are navigating change or family stress

  • have parents who are separated or away a lot
  • are moving homes or changing schools
  • feel jealous of a sibling
  • have been adopted or fostered

💔 Are going through something hard

  • are grieving a loved one or pet
  • have been bullied or are struggling with friendships
  • have been through something frightening or upsetting

💪 …or simply could use a superhero in their corner, cheering them on and reminding them how strong, unique and lovable they truly are!

Who is Hairy Thought-Buster?

Hairy is a lovable superhero for young minds. His special power? Using his magic thought-wand to bust children’s negative thoughts before they become negative beliefs!

He’s wonderfully clumsy (he trips over his cape a lot), is second cousins with the Tooth Fairy, and ends every single letter with “I love you soooooo much!” 💛

Through his stories, wisdom and humour, Hairy helps children discover the magic within themselves.

Who are the Fluffies?

The Fluffies are Hairy’s adorable, colourful sidekicks: 12 cheeky fuzzballs, each with a self-esteem truth to share, like “You are loved”, “You are unique”, “You are capable” and “You are never alone”.

Children love them! All 12 Fluffies come on the sticker sheet with every letter, and kids stick them on their mirror, bedroom door or school books, so those truths pop up wherever they look.

A cheeky fuzzball for every self-esteem truth!

The Fluffies affirmation sticker sheet: 12 colourful Fluffies with truths such as I am loved, I am unique and I am never alone

What’s in each letter?

Every letter is written individually for each child, based on their age, what they’re going through and what makes them wonderful. Each one includes (where appropriate):

  • 🤗Empathy and validation, so your child feels truly seen and understood
  • 📖A story of another child Hairy has helped. Hairy shares the story of a child who went through something similar, whether that’s a new school, a busy family or missing someone they love, and how they found their way through. Your child feels less alone, and never “wrong” for how they feel.
  • 🌟A thought busted, and a new thought to keep. When your child is experiencing a negative thought, Hairy tells the story of how he busted that thought for the other child, and gave them a kinder, truer thought to think instead.
  • 💪A small, fun challenge for your child, inspired by developmental psychology
  • 😄A sprinkle of humour and a whole lot of superhero love 💛
  • ✨An adorable Fluffies sticker sheet in every envelope
Both pages of a sample letter from Hairy Thought-Buster to Ruby, showing Hairy busting the thought I’m not important and a rainbow thought bubble saying I am important, I am loved, and I matter too! A sample letter. Every letter is written individually for each child.

How does it work?

A happy boy surrounded by sparkles
  1. Order your letterIt takes a minute or two at checkout.
  2. Tell Hairy about your childTheir name, age, what they love, and what’s happening for them right now. (Monsters under the bed? Starting a new school? Missing Dad? Hairy’s got them!)
  3. We craft the letter, and you see it firstEvery Founding Family letter is personally crafted with Hairy’s creator, Michelle Lowbeer. We email you a preview within 1 week of receiving your child’s details, and nothing is posted until you’re happy with it.
  4. Superhero mail arrivesYour letter is posted within 1 week of you approving it, with an adorable Fluffies sticker sheet. Just imagine your child’s face when a superhero writes to them by name!

✍️ Your child can write back

Hairy loves hearing from children, by email or post, and reads every message.

🧸 A keepsake to treasure

A letter they can keep forever and re-read whenever they need comfort.

💛 There when it matters

A big change, a tough week or a birthday: Hairy can be there for all of it.

Michelle Lowbeer, Hairy’s creator

Why only 50?

For our first 50 families, I’ll personally help craft every letter with Hairy, reading what you share about your child and making sure each word is right for them. It’s a lot of love per letter, so there are only 50.

After your letter arrives, I’ll ask for your feedback, and if you and your child loved it, a short testimonial. Your feedback will shape every letter Hairy writes after this.

Once the 50 letters are gone, this founding offer closes.

Michelle Lowbeer, Hairy’s creator

Order your Founding Family letter

🌟 Only 50 available

One magical letter from Hairy

$50 AUD

Postage within Australia included. Siblings can share a letter at no extra cost.

Hairy Thought-Buster posting a letter into a letterbox
  • 💌A personal letter from Hairy Thought-Buster, written just for your child
  • ✍️Personally crafted with Hairy’s creator, Michelle Lowbeer
  • 👀A preview by email within 1 week of receiving your child’s details
  • ✨An adorable Fluffies sticker sheet
  • 📬Posted within 1 week of your approval, in a Hairy Thought-Buster envelope

Founding Family letters are posted within Australia only. By ordering, you agree that your child’s letter may be used as the basis for future letters and in our marketing. All identifying details are always removed. See our Terms and Privacy Policy.

💛

You’re in control: you’ll see your child’s letter before it’s posted, and nothing goes in the mail until you’re completely happy with it.

🔒 Your child’s privacy matters

  • We only ask for what Hairy needs to write the letter.
  • Your child’s surname and address are never shared with AI. The address is used only to print and post the letter.
  • We never sell your information. We only share it as needed to create, print and post your letter, and you can ask us to delete it at any time.

Not ready to order yet, or live outside Australia? Join Hairy’s list and we’ll let you know when letters open overseas.

Join Hairy’s list

Why children (and parents) love Hairy

💖

Children feel seen and celebrated

Hairy uses your child’s name, strengths and challenges, so they feel recognised, valued and special.

💭

They learn they are not their thoughts

Through relatable stories and visual imagery, Hairy gently helps children reframe unhelpful thoughts, without ever making them feel “wrong” for having them.

✨

It brings a touch of magic

There’s something magical about a letter arriving just for you, from a little superhero who knows your name and thinks you’re amazing.

🦸

A buddy they can trust

Hairy becomes a friend who “gets” what your child is going through, and who’s always on their side.

🎁 Send a superhero letter as a gift

Grandparents, aunties, uncles and godparents: a letter from Hairy is a meaningful gift that arrives with a child’s own name on it. Just give us the child’s details after you order and we’ll post it straight to them, anywhere in Australia. No prices inside.

  • 🎂 Birthdays
  • 🎒 Starting school
  • 👶 A new sibling
  • 🏡 Moving house
  • 🌧️ A tough time
  • 🎄 Christmas

What others have said…

Thank you thank you! This is so amazing. Thank you for taking the time to send it. I read it to my son this afternoon. He seemed to think about it a lot as I was reading it to him. I think it will be something we will revisit every night. Thanks again. Katey FulmerParent
This is so good Michelle. Gosh, you have the best way of phrasing things for children, and parents, about negative thoughts. Really, really valuable advice. And so supportive and loving. Thank you so much. Anne LaytonMother, educator, psychologist
A gorgeous resource for children and parents in busting those ‘hairy thoughts’ before they take hold. Lou ColesEFT and mindfulness practitioner, Evolve with Lou, Empowering You

Frequently asked questions

When will the letter arrive?

We’ll email you a preview within 1 week of receiving your child’s details. Once you approve it, your letter is posted within 1 week, and Australia Post usually delivers within a few business days after that.

Who writes the letters?

Every Founding Family letter is personally crafted by Michelle, Hairy’s creator, with the help of AI writing tools, and checked word by word before you see it. You then get a preview to approve before anything is posted.

Can I order for more than one child?

Yes! You can order a separate letter for each child, each with its own envelope and sticker sheet. Or one letter addressed to several children, in one envelope with one sticker sheet, at no extra cost.

Does the child have to be between 4 and 8?

Not at all! Hairy writes to children of any age, and tailors the letter to the child’s age, though some older children may find Hairy and the Fluffies a little young for them.

Can I order a letter for myself?

Yes! Hairy loves writing to inner children, especially the ones who didn’t get the encouragement, comfort or joy they deserved growing up. Your letter will feel like a big warm hug from someone who sees you.

Do you post outside Australia?

Not yet. Founding Family letters are posted within Australia only. Letters to other countries are coming soon. Join Hairy’s list and we’ll let you know as soon as they open.

Can I order in a language other than English?

Letters are currently written in English, with more languages coming soon.

Is this a replacement for professional support?

No. Hairy’s letters are a comfort and a confidence boost. If you’re worried about your child, please talk to your GP, a psychologist or your child’s school.

Can I buy one of the Fluffies as a pet for my child?

No, the Fluffies are not for sale. How much were you thinking?

How will the information I provide be used?

We use it to write, print and post your child’s letter. We never sell it, and we only share it as needed to do those things, such as with our printer and Australia Post. Founding Family letters may also be used as the basis for future letters, which helps Hairy write even better letters, and in our marketing. They may be modified, and may or may not be added to our letter library, but all identifying details are always removed. You can ask us to delete your personal information at any time. See our Privacy Policy.

Will my child’s details be put into AI?

Michelle uses AI writing tools to help craft each letter, using the details you share about your child. Surnames and addresses are removed first. Every letter is then checked word by word by Michelle before you see it.

Hi, I’m Michelle Lowbeer

I’m a playful creative who loves dancing like no-one’s watching, running in nature, and making children laugh (adults too)! I live in sunny Sydney with my husband, our two teenage daughters and our cat, Koala.

I’m a children’s book author, poet, entrepreneur and Biodanza facilitator. I studied psychology before becoming an accountant and financial planner. Then, while living in Singapore, a simple school drop-off sparked the idea for Hairy Thought-Buster, and a mission to help children challenge their negative thoughts and build empowering beliefs.

Give your child a little mindset magic

Every child deserves a superhero in their corner: someone who comforts them when things feel hard, helps them see that not all their thoughts are true, and reminds them they’re loved, just as they are.

Hairy Thought-Buster Order your Founding Family letter
Hairy Thought-Buster HQ, PO Box 402, Lindfield NSW 2070, Australia
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